SaaS product loved by coaches for async video messaging with clients and selling coaching programs and courses.

Clarityflow is a SaaS product loved by coaches, creators and consultants who use it as their async communications platform with clients.

Key features

It powers several key components of a client-focused coaching practice, including:

  • Asynchronous video, audio, and text messaging

  • Interactive courses

  • Group spaces

  • Selling with Stripe

  • Mobile apps for iOS and Android

  • Zapier integration


  • Custom branding & domains

  • And more...

Clarityflow brand

It launched in 2021 under a different name, ZipMessage, which was focused on the async video messaging piece. Then through extensive customer research and jobs-to-be-done interviews, we pivoted into becoming a platform for coaches, and with that came its rebrand to Clarityflow.

With the launch of the new Clarityflow brand in 2023, came the all-new marketing site, powered by the Statamic CMS. This was a collaboration between Brian Casel, Mike McCalister, and Jason Beggs.

Business history

Clarityflow was founded by Brian Casel in 2021 and Brian continues to be the solo founder, lead designer and product manager, along with the help of his small team.

The business received a small investment from Calm Company Fund in 2021 and continues as a self-sustaining product in Brian's portoflio here at Instrumental Products.

See Clarityflow in action

For the full series of video demos, you can request access at

Here are a few highlights:

The product studio of Brian Casel, a full stack software product designer and developer.

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