UI Designer

UI and UX design is at the start, middle, and end of every one of our product development projects.

Clear, simple, and efficient user interfaces are what make for a strong user experience that ultimately serves customers (and your business).

That's been Brian's approach to every single project he's worked on, going back decades. At Instrumental Products, everything begins with the user's experience and designing an interface that serves those needs.

It starts before we even fire up Figma or start coding up the front-end. Strong UI and UX begins with a deep understanding (and empathy!) for the user. Every project we work on begins with multiple phases of gaining this deep understanding.

Then we move into an iterative process of creating and refining a user interface that serves users and delivers on the core promise of the product.

The product studio of Brian Casel, a full stack software product designer and developer.

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