Turning ideas into liftoff.

Tools, services, and support to help you build better software products, faster.

Tools for builders

Instrumental Components

UI components & app boilerplates for Ruby on Rails. Build your product faster.

Coming soon

Instrumental Editor

A block editor for Rails. Modern, fast, and flexible content editing for your Rails apps.

Coming soon

Services that ship

One-Month App

Your SaaS MVP, built in a month. From idea to V1 launch. Options for continued development, iteration and support.

Tailor-made UI

Upgrade your product's UI and UX with a modern and user-friendly design, delivered in coded HTML & Tailwind CSS.

About the studio

I'm Brian Casel

This is my products studio.

Nothing beats a product that fits like a glove.

From the idea, to the interface, the design, the code, to the customer's "aha" moment. Great products give the maker just as much joy as the customers who use them.

Instrumental Products is my studio where product work happens. Design & code. Research & ideation. Sharing & teaching. Support & community.

I'm a builder. You're a builder. Let's ship something.

Brian Casel

Resources

Brian's YouTube channel

See my latest videos where I build products in public and share my approach to the craft of software product design and development.

Brian's newsletter

I write a weekly(ish) newsletter sharing my learnings and thoughts on the craft of software and business.