Turning ideas into liftoff.
The studio that founders trust to copilot, build and launch new SaaS products to paying customers in weeks (not months).
Your V1 launch plan. The instrumental way.
Build what matters (first).
Customers need to use your product to do a job. Solve for that first. Fill in the "nice to haves" later.
Pro tip: Your first users will tell you exactly what's needed and what's not.
Choose a stack you won't regret.
Your tech stack can serve you well for years... Or it can force you to rebuild far too soon. Build your V1 on a stack that's proven, trusted, and thriving.
We build with Ruby on Rails.
Ship fast. Iterate faster.
The best way to validate your product idea? Ship it to paying customers. The best way to nail product-market-fit? Iterate fast.
Not every developer understands the business case for shipping speed. We get it.
Quality baked in.
Start with dialed & optimized common components (like authentication and billing), lean on battle-tested UI & UX patterns, and trust an experienced hand to craft your product’s business logic.
Architecting new ideas into fully formed products is what we do.
Focus on the user.
Great products exist to enable people to achieve a job-to-be-done, better, faster, and easier than the alternatives. It’s our job to understand the user’s motivations to craft product that can nail market fit.
We build products that serve customer #1, #1000, and beyond.
Let's build something.
Transparent pricing. No surprises.
Idea Session
FreeStart with a free idea session to clarify your product concept and preliminary scope.
Instrumental Blueprint
$5kA 2-week focused sprint where we map out a prioritized roadmap, sketch user flows, and scope out the technical plan. Everything needed to hit the ground running on your product’s build phase.
Instrumental Build
$25k8 weeks to build your product's V1. From blueprint to fully formed product, ready to ship to paying customers. Your core features built out, with a strong foundation that's primed for growth and iteration.
Start here.
Book your free idea session to get started.
Welcome to instrumental products
After over a decade of focusing on my own products portfolio, believe it or not, I got bored.
So I opened Instrumental Products to work with fellow founders and sink my teeth into new stuff like AI and component-based product design.
It began as a simple offer called "one month app" where I did just that: Ship new apps in a month. The experiment worked! We shipped several V1 products in record time.
Today we're a small and nimble team that stays true to that original promise: High quality products, shipped with unmatched efficiency.
Common questions
Once your V1 is in the hands of first customers, the real fun begins. Rapid iteration and addressing feature requests is the name of the game to reach product market fit.
We offer a range of post-launch support options including quick fix service, support retainers, and new feature development.
We focus on efficiency without sacrificing quality. Here's we do that:
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Common components
We design and maintain our own library of common SaaS app components, which we make available to developers at instrumental.dev. Most of the common functinoality (like signup, login, billing, and much more) takes us no time at all to implement and customize for your product. -
Small, efficient team
We call ourselves a studio—not an agency—because we keep our team small and our overhead low. We craft our product developent workflow like it's its own product. Constantly improving. -
Trusted, proven stack
We stick to building with a Ruby-on-Rails-based tech stack that's proven, trusted, and highly efficient when it comes to building and growing SaaS products.
We design and build products using Ruby on Rails, TailwindCSS, StimulusJS, and PostgreSQL.
All of the web applications we build are mobile-ready and responsive so they can be used on any device.
We can also enhance the mobile app experience with Progressive Web Apps (PWA). If needed, we can extend the product to include native mobile apps for iOS and Android, but we typically recommend starting with a mobile-ready web application first.
Our Instrumental Blueprint is a critical first step to getting your product built—correctly and efficiently. Here's what it includes:
- Product idea & opportunity discovery.
- Product strategy & prioritized roadmap
- Product architecture & technical design
- Key use cases mapped to UI and UX flows
- Detailed technical specs for the first sprint.
By the end of the 2-week Blueprint engagement, we'll have a clear product vision and roadmap, ready to break ground and start building.
Our 8-week product build service (10-weeks including the Blueprint) is designed to take your product from idea to V1 launch. But what does "V1" (version 1) actually mean? Is it like an "MVP" (minimum viable product)?
The V1 products we build are fully functional, professionally crafted software products that deliver the core solution that your product needs to solve. Practically speaking, this typically includes 3-5 custom-built features, a clean and simple user interface (UI), and a solid backend architecture.
Like any new product, you should expect there will be items that must be pushed off to future versions. We'll work with you to prioritize the most critical features to include in your V1, then decide on items that can wait until we have customer feedback to work witih.
Yes — we build AI-based products (where AI is part of the feature set) and we use AI as part of our modern development workflow.
While AI truly is a game-changer for the development process, full stack product people (like Brian and the team) are uniquely positioned to use AI as a multiplier. We're able to ship products 50x faster and unlock incredible new opportunities for our customers thanks for using AI in our workflow.
Let's chat! Your next step is to book your free idea session with Brian. We'll discuss your product idea and talk through all of your questions.
Ready to ship?
Stop by your neighborhood software products studio and let's build something.
Book a consultation