From concept to launched.

When you have an opportunity to bring a new product to market, speed and momentum are everything.

Instrumental Products is my product studio where I (Brian Casel, hi 👋) partner with SaaS companies, creators, and founders to take new products from concept, to design to code and into the hands of customers as efficiently as possible.

Your shortcut to shipped.

Spark momentum.
Come with that idea that’s been sitting dormant and let’s give it the starting energy it needs to become a tangible product and build momentum.

Avoid distractions.
Market pressure, hiring challenges, or runway constraints mean your product needs to get to customers as soon as possible. Let's avoid unnecessary distractions by shaping your product’s roadmap to ship the right product, fast.

Future-ready.
Your V1 should give you a solid foundation you can build on without being bogged down by “legacy code” from your early days. Let's anticipate where your product is heading so that you can keep moving fast after we ship V1.

Got something to ship? Here's how we can help...

Full Stack Product Development

Brian (and occasionally his small crew) cover all the bases to design and develop modern software products that are ready for customers.

Here's what we do:

Product strategy

Shaping up a clear and focused product roadmap.

Product strategy

Let's nail down the core problem we're solving, who we're solving it for, and shaping up a clear and focused product roadmap.

Customer research (we love the jobs to be done approach)
Product planning (shaping up the right-sized scope for V1 and beyond)
Technical planning (catching complexities and blockers before they happen)

Let’s talk

UI & UX design

modern, user-friendly, mobile & desktop UI & UX.

UI & UX design

Designing modern, user-friendly interfaces that are easy to use, fast to build and iterate on as your product evolves.

Wireframes and mockups (visual concepts we can discuss and use to guide development)
Front-end UI development (we love TailwindCSS and lightweight Javascript interactions)
Mobile-first interfaces that scale up to screens of all sizes

Let’s talk

Full stack app development

Building with a mature, popular stack you can grow with for years.

Full stack app development

Today's full stack development tooling has never been more efficient at rapidly building full featured software products. We use modern, mature and popular frameworks that you can build on for years to come.

Front-end interfaces with TailwindCSS and lightweight JS interactions.
Back-end development using mature, popular frameworks (our go-to's are Laravel or Ruby on Rails)
Staging and production environments and server infrastructure

Let’s talk

Product marketing design

Your product's marketing site and brand.

Product marketing design

If you don't already have a marketing site or brand, we can help establish your product's initial presence and sales tool.

Modern mobile-friendly SaaS marketing site (typically a simple 1-pager works best!)
A clean and friendly logo mark for your site and social profiles.
A thoughtful style guide with colors, font choices, and guideance to keep things looking tight and consistent.

Let’s talk

Let's talk

Got something to ship? Let's discuss your project and see if we're a good fit.

Get in Touch

From concept to launched.

Your shortcut to shipped.

Full Stack Product Development

Let's talk

The Studio

The Craft

Brian Casel