Idea Magnets

I've been on the lookout for new product(s) to build. This has me asking, what's the best approach to arriving to at product ideas that have legs?In my experience, most of the winning produc...

Brian Casel
Brian Casel
May 24th, 2024

Rails (with Hotwire) vs. Laravel (with Livewire)

This year I decided to invest some time in re-assessing the question: What's my go-to tech stack for building new SaaS products? The contenders: Rails (with Hotwire) vs. Laravel (with Livewire). So which one did I settle on? Let's unpack...

Brian Casel
Brian Casel
May 7th, 2024

The Hidden Products of Apple, Tesla and Basecamp

Did you know that Apple, Tesla, and Basecamp all have entire product lines that are hidden in plain sight? I unpack what these "hidden" products are, and how we can use this (genius) product marketing strategy to help our customers love our products just as much as iPhone users or Tesla drivers love theirs.

Brian Casel
Brian Casel
May 6th, 2024

What separates those who SHIP?

Most of us: Wildly under-estimating product development time. Perpetually blowing past target launch dates. Projects ending up abandoned instead of becoming products in customers’ hands.The shippers: ...

Brian Casel
Brian Casel
May 6th, 2024

These SaaS Product Ideas Make Growth “Effortless”

If you’ve tried to build SaaS, you know that “effortless” is not the word. But there is one X factor when choosing your SaaS product idea that can make long-term growth come much easier with far less effort than the alternatives. Let's unpack what this “X Factor” is walk through a bunch of real product examples that use it to their advantage to drive growth.

Brian Casel
Brian Casel
May 2nd, 2024

New App? Separate Users From Accounts (from DAY ONE)

When architecting a new web app, I try to stick to our V1 scope and avoid overbuilding things before we need them.Examples:- Building features "just in case" users ask for them later.- Over-...

Brian Casel
Brian Casel
May 1st, 2024

Why Products Degrade Over Time (How to FUTURE-PROOF Your Designs)

Users of your product need your interface to be clean, modern, intuitive and easy-to-use. These days, UI and UX is critical for getting customers to adopt your product and stick with it.But how do you...

Brian Casel
Brian Casel
April 25th, 2024

Build Popover Tool Tips in Your App (and Turn Customers into POWER USERS)

Popover tool tips seem like a small detail... I find they're a game-changer for a product business.

Brian Casel
Brian Casel
April 21st, 2024

This is Instrumental Products, V1

Businesses are just like products in that they evolve through many iterations. New versions of the business emerge and re-emerge over time. If that's the case, then this is Instrumental Products "V1".

Brian Casel
Brian Casel
March 6th, 2024

The product studio of Brian Casel, a full stack software product designer and developer.

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