This year I decided to invest some time in re-assessing the question: What's my go-to tech stack for building new SaaS products? The contenders: Rails (with Hotwire) vs. Laravel (with Livewire). So which one did I settle on? Let's unpack...
Did you know that Apple, Tesla, and Basecamp all have entire product lines that are hidden in plain sight? I unpack what these "hidden" products are, and how we can use this (genius) product marketing strategy to help our customers love our products just as much as iPhone users or Tesla drivers love theirs.
Most of us: Wildly under-estimating product development time. Perpetually blowing past target launch dates. Projects ending up abandoned instead of becoming products in customers’ hands.The shippers: ...
If you’ve tried to build SaaS, you know that “effortless” is not the word. But there is one X factor when choosing your SaaS product idea that can make long-term growth come much easier with far less effort than the alternatives. Let's unpack what this “X Factor” is walk through a bunch of real product examples that use it to their advantage to drive growth.
When architecting a new web app, I try to stick to our V1 scope and avoid overbuilding things before we need them.Examples:- Building features "just in case" users ask for them later.- Over-...
Users of your product need your interface to be clean, modern, intuitive and easy-to-use. These days, UI and UX is critical for getting customers to adopt your product and stick with it.But how do you...
Popover tool tips seem like a small detail... I find they're a game-changer for a product business.
Businesses are just like products in that they evolve through many iterations. New versions of the business emerge and re-emerge over time. If that's the case, then this is Instrumental Products "V1".
The product studio of Brian Casel, a full stack software product designer and developer.